Elie Diner

I'm a science content writer and SEO strategist that specializes in synthetic biology, microbiology, and genomics. I have a Ph.D. in bioengineering and help life science brands create accurate, compelling stories that their audiences can find organically.

How To Extract RNA From TRIzol®

How To Extract RNA From TRIzol® RNA extraction is among the first steps in studying gene expression using a variety of different methods, including northern blotting, transcriptome analysis, and reverse transcription-PCR. These techniques have become ubiquitous across myriad biomedical fields, from cancer to heart disease to neurodegeneration, positioning RNA purification as a foundational technique for these rapidly growing, highly-active research areas.1-3 To support the remarkable pace and

How to Automate Your SARS-CoV-2 Wastewater Testing Workflows: 4 Key Questions

The COVID-19 pandemic has spawned a year of innovation never before seen in the biotech and pharma industries. From the rapid development and manufacturing of novel mRNA vaccines on a global scale to the creation of myriad diagnostic tests, our scientific community has helped protect against the current and continued threat of the SARS-CoV-2 virus. The discovery that SARS-CoV-2 viral particles and fragments are shed in the feces of COVID-19 patients, led to the inventive use of wastewater testi

How Biotechnology is Disrupting the Musk Fragrance Industry

There’s something magical about musk. Its scents are warm, inviting, and powerful in the emotions it helps to evoke. It signals intimacy, whether between a mother and child or between lovers. It can convey safety or adventure. Enchanted by its effects, humans have sought and used musk for centuries, in a wide variety of applications, from traditional medicine to fragrances. And today, not much has changed. Musk scents are found in many personal care and household products, including soaps, air fresheners, and scented candles, adding a boldness that elevates all of the other scents present.

Back to Basics: How Foundational Training Can Save the Modern Clinical Trial

Running a successful clinical trial that generates high-quality data and finishes on schedule is the goal of every sponsor, but the increasing complexity and cost of clinical trials means that managing sites, ensuring protocol adherence, and enrolling the right patients can be a major roadblock. To address these challenges, it is essential that effective training be delivered to investigators, study coordinators, and other site staff, not just at study startup, but throughout the duration of the trial. Below, we discuss the shortcomings of traditional training models, the consequences of ineffective training, and how an audit-ready, standardized, and accessible approach to trial-related education can overcome those limitations.

Bioeconomy Hub Membership - SynBioBeta Events 2020

Building the future with biology can’t happen in a vacuum. You need an inner circle of advocates, role models, trusted advisors, and specialists. They can help spark new ideas, get support and capital for your new ventures, and empower you to solve the world’s most challenging problems. Every day the synthetic biology community grows bigger and bigger. It’s attracting new leaders, investors, and entrepreneurs with ideas that have the potential to fundamentally change the world we live in.

How to Use 4 Free Online Competitor Analysis Tools

Part of developing a solid marketing and sales strategy is “knowing your enemy.” Before the internet, this meant waiting until the next tradeshow to scope out competitors’ booths or presentations, sales collateral and any other marketing materials you could discreetly get your hands on. Today, nearly every brand uses digital marketing tactics, social media, paid search, search engine optimization (SEO), content marketing and more (and if they don’t, that in itself speaks volumes). It can be tim

Slide Talk Blog

I am an ex-academic research scientist with 12 years of experience in molecular biology, microbiology, and immunology. As an undergraduate, PhD student, and postdoctoral fellow, I watched hundreds of lectures and research talks. This translated to endless unreadable slides and confusing explanations. I would often wonder if everyone else was as confused (and aggravated) as I was? Was I the only one not getting it? Turns out I wasn’t alone. As I began to present my own research, I had some exceptional mentors who valued science communication. They encouraged me to prioritize presenting my work effectively, to tell a story. Importantly, they were also politely forthcoming with constructive and interesting critiques. I am passionate about delivering the message that the clearer you make a presentation, the more people you reach. And the fewer people you annoy. My goal is to empower scientists to do this better.

How to choose a molecular diagnostics supplier

For early-stage molecular diagnostics (MDx) companies entrenched in R&D, the questions are seemingly endless: What supplier are we going to purchase custom oligo probes from? How do we choose the most cost-effective option for our assay components? Will our multiplex test even work? With your focus squarely on these very real, near-term R&D concerns, it’s easy to forget the long-term, overarching question that your whole team is working towards: How do we minimise the time it takes to get our product to market?

The Enemy of My Enemy is My Friend - A Microbial Solution to The Emperor of all Maladies

I love a good underdog story, and I'm pretty sure I'm not alone. Just look at the popularity of sports movies like Rudy, Rocky, Hoosiers and this blogger's favorite, the Mighty Ducks. What is it about these stories that capture our collective imaginations? There is something alluring about watching a group of seemingly average individuals achieve greatness against the odds.

Engaging your Audience with Visual Content

The power of visual content is undeniable: It’s easy for audiences to digest, connect to on an emotional level, and leaves a lasting impression. This makes photographs, videos, infographics and other visuals powerful marketing tools for reaching your target audiences. And according to a report by Contently, 75% of surveyed brands say they get better results from marketing campaigns that use visual assets, compared to those that don’t. As marketers in data-driven industries like the chemical sc

Repurposing Content When Your Conferences Have Been Canceled

For science marketers this year, tradeshows and conferences are no longer an option for generating leads and raising awareness, so it’s time to adapt and innovate. To be clear: There is no silver bullet. We’re all in uncharted territory looking for a marketing roadmap and forging our own path. However, a flexible marketing strategy that involves repurposing content can be your best friend in the tumultuous world we’re living in. With a mixture of mediums and a personal touch, you can continue t

Should academics share their presentations online?

Presents arguments for and against sharing research presentations online, arguing that sharing research presentations should be seen as part of the mainstream of open scholarship and is a natural way for academics to present their preliminary findings. Oral research presentations can be a persuasive and powerful medium for scientists to share their ideas and latest findings with an audience. However, the reach and impact of presentation content is often confined to a single room. Rarely do acad
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